Kelsey Lynn Lundberg
Kelsey Lynn Lundberg
Web Content Strategist & Editor
 
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Hi, I’m Kelsey Lundberg, an independent web content strategist and editor in the Minneapolis and St. Paul area. I’m a quick learner with a drive to make content clear, organized, and authentic. In everything I do, I think about the human side of my work so clients (and their customers) feel heard and happy.

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Web Content Strategy & Writing

I’ve worked with small businesses, entrepreneurs, and large organizations to create and execute web content strategies tailored to their unique business and brand. From planning site architecture to developing content templates, my goal is to help you create web content that's working for your users and attracting right-fit customers.

 
Our project felt very overwhelming when we first started. I was afraid we’d get to the end and realize we missed something huge. Now, I don’t have that fear. When Kelsey came into the picture, it started to feel manageable. She was so organized and clear in her communication. It was great!
— Stephanie Williams, Mill City Church
Not only was the finished product great, but it was fun because Kelsey actually seemed genuinely interested in what we were doing and how we were going to present ourselves to the world. I would not hesitate to recommend her services to anyone.
— Ryan Worthley, EAR Electronics
 
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Website Buildout, Content Management, & Production

With experience managing large institutional websites, spending thousands of hours in content management systems, leading complex redesign projects, and building out websites for small businesses, I’ve learned how to connect content goals, technical requirements, and user needs to deliver new websites on time and on budget. 

 
Kelsey’s work with Bethel has been invaluable. She helped us take 55,000 poor pages of content down to 15,000 good ones. She increased our SEO by over 150% and brought our page views from 3 million to over 7 million per year in her time working with us. Most importantly she made content a priority so our results will last.
— Michael Vedders, Bethel University
Kelsey came in to Hanley Wood for a 4 month digital producer contract to help with my maternity leave. She was so valuable to our team that we tried to keep her. She stepped into my shoes (and many projects) with little guidance and earned the trust and respect of all of the personalities and roles she worked with. She is very detail-orientated and quick on her feet. I would hire her again in a minute if she would just take the job.
— Pamela Degnan, Hanley Wood Marketing
 
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Editing & Content Product Development

From managing a team of writers to developing content products for entrepreneurs, I’ve always had a passion for helping writers bringing structure and clarity to new content ideas. Whether you’re writing your next book, ebook, or online course, I'd love to help turn your big vision into a cohesive product.

 
Kelsey is a creative team player, a leader, and a visionary. I received numerous kudos on the web products she created and I am personally thrilled with her and her work.
— Suzanne Worthley, author and small business owner