Bringing content, technology, and people together to help you create a meaningful web presence
Hi, I’m Kelsey Lundberg. I'm an independent web strategist in the Minneapolis and St. Paul area. I’ve worked with everyone from small businesses to large organizations, all the while pursuing my little mission to make web professionals and users happier.
When I'm not looking at a screen, you can find me knitting, brunching, or kicking around to some surfer punk rock.
Why work with a web strategist?
Web strategists know what it takes to make your project happen. We ask a lot of questions. We advocate for your users. We figure out how to walk through big web projects one step at a time. And we track each step of every phase to make sure you launch something great (and on time).
Migrate and build systems efficiently
- Loading schedules and tracking systems
- Timeline and budget estimations
- CMS specs and testing
- Structures for organizing and producing assets
- QA protocols across browsers and devices
- Launch task lists and assignments
Plan and deliver meaningful content
- Content audit and assessments
- Editorial schedules
- Voice, tone, and messaging guides
- Audience personas and research
- Scalable, useful architecture
- Writing and editing
- Metadata schemas and content models
Create a sustainable web presence
- Maintenance plans
- Workflows, roles, and access rules
- Documentation and training
- Team development and hiring practices
- Process assessment and development
- Honest conversation
From my clients
I started out as a web writer plugging away for a local magazine. From there, I moved into website administration, user training, and CMS management. For a while, it was content strategy. After that, I ran translation between developers, project managers, and designers.
All throughout, I’ve been migrating content from CMS to CMS. Structuring. Building. Loading. Testing. QAing. Launching. Maintaining. Redesigning. Retesting. Relaunching. I’ve made dear friends with spreadsheets. On the side, I’ve helped entrepreneurs make sense of the overwhelming web world and learn how to tell their story.
These days, I don’t know if there’s an official title to describe what I do so I just tell my grandma I do web stuff.