Client Case Study
Building a website for a small guitar pedal company
EAR Electronics is a community of artists, musicians, and circuits masters making guitar pedals in a cabin in the woods. They needed a website to get the word out about their wares.
- Select technology
- Help edit and craft their message
- Define their brand
- Build out their first website
Crafting the EAR Story
Before anything else, we defined the top three characteristics that made EAR different. And then we focused our strategy on telling that story.
Bold, one-of-a-kind art work
To showcase the creative, colorful artwork on each EAR pedal, we selected a minimalist canvas that would make the pedals pop and speak for themselves.
Handcrafted and homespun
From the wood grain of the floor in the photography, to the genuine language on the About page, we used words and visuals to portray a handmade, cozy feel.
Community of local artists
Because EAR pedal artists contribute their time, just for fun, we wanted to create space to show their personalities, recognize their talents, and demonstrate the depth of the local arts community.