Kicking off a web content re-haul 

Mill City is a faith-based community doing some pretty neat things. They needed someone to help kick off and map out content plans for a new website.


My Role

  • Conduct intake sessions
  • Perform a content audit
  • Define information architecture and a content plan
  • Create messaging and voice recommendations
  • Train on web writing best practices
Our project felt very overwhelming when we first started. I was afraid we’d get to the end and realize we missed something huge. Now, I don’t have that fear. When Kelsey came into the picture, it started to feel manageable. She was so organized and clear in her communication. It was great!
— Stephanie Williams, Mill City Church

Project Site & Deliverables

I created a basic website to outline the project, track progress, and provide deliverables. This ensured we stayed on pace and the team had all the information they needed in hand after I completed my work.

Highlights of the site included:

  • Intake notes and analysis
  • Architecture and layout options
  • Content recommendations
  • Voice and tone guide

Trainings & Sessions

Throughout the project, we got together and had fun hashing out content challenges, brainstorming site structure ideas, and learning about the web content process:

  • Intake and discovery sessions
  • Architecture and site structure exercises
  • Web writing workshop