My Work

Here are some examples of my recent projects and contracts. If you're interested in learning more, feel free to contact me for details.


Responsive Redesign and CMS Migration

North Central University

North Central University launched a responsive design in 2016. They were short on staff during the last phases of the project and needed leadership to help meet a tight deadline. I partnered with web strategist Erik Gruber to lead North Central through to a successful launch.

  • Partnered with vendor, marketing staff, and IT team to manage timelines and coordination across teams
  • Created content loading and tracking systems
  • Tested all CMS functionality and responsive design
  • Carried out all content loading
  • Prepped and loaded files and imagery
  • Led testing efforts across browsers and devices
  • Managed launch tasks and coordination 


Bethel University

Bethel University needed to migrate their multi-thousand page website to a new content management system and responsive design. I worked with them to plan and implement the CMS, migrate the content, and prepare the site for launch.

  • Assessed existing content to create content models and migration strategy
  • Created guides, templates, and processes for content rework and loading
  • Drove CMS strategy and implementation
  • Tested all CMS tools
  • Migrated and proofed content
  • Set up roles, access levels, and workflows
  • Tested across browsers and devices
  • Implemented tools for team collaboration
  • Managed timelines and assignments


Hanley Wood Marketing

I hopped in to serve as a interactive producer at a local agency to help web projects move along and launch successfully.

  • Partnered with client services, project managers, and web developers to plan, build, and launch digital products for a variety of clients
  • Managed content loading and regular maintenance for a number of sites
  • Planned and carried out testing and QA processes
  • Consulted on web best practices and digital strategies
  • Worked with web developers to produce timing and budget estimates for development
  • Created documentation and training guides
Kelsey came in to Hanley Wood to help with my maternity leave. She was so valuable to our team that we tried to keep her. She stepped into my shoes and many projects with little guidance and earned the trust and respect of all of the personalities and roles she worked with. She is very detail-orientated and quick on her feet. I would hire her again in a minute if she would just take the job.
— Pam Degnan, Digital Producer

Small Business

Shamanic Bodyworks

Lisa needed a website to launch her alternative massage therapy business. She wanted a site that communicated her niche therapy techniques and provided a warm, therapeutic feel.

  • Helped write and refine content
  • Selected a technology and design template
  • Coordinated and selected photography 
  • Built out the website

Project partners: Photography by Ryan Worthley



Suzanne Worthley

Suzanne is an energy practitioner who serves a wide and growing network of clients. She needed to move her site to a more user-friendly system and rework the content to better reflect her offerings and brand.

  • Refreshed content
  • Selected a technology and design template
  • Coordinated and selected photography 
  • Built out new website
  • Facilitated migration and domain transfer

Project partners: Photography by Scott Streble.

Photograph by Scott Streble

Photograph by Scott Streble



EAR Electronics

EAR Electronics is a community of artists, musicians, and circuits masters making guitar pedals in a cabin in the woods. They needed a website to get the word out about their wares.

  • Planned site content and architecture
  • Wrote and edited content
  • Selected a technology and design template
  • Coordinated and select photography 
  • Build out the website

Project partners: Photography by Scott Streble. Writer and storyteller Erik Gruber crafted the narrative for the About page.

Photograph by Scott Streble

Photograph by Scott Streble



Tom Bulger, CPA

Tom is a CPA who runs his own accounting practice. He needed to move his site to a system that was easier to manage and offered a responsive design. Like his firm, he wanted a no frills, accessible web presence.

  • Selected a technology and design template
  • Coordinated and select photography
  • Refreshed content
  • Build out the website
  • Facilitated migration and domain transfer


Mill City Church

Mill City is a local church that wanted to move to a new website and responsive design. They needed someone to help kick off and map out content plans for a new website, but they wanted to do the writing and buildout in house. I met with the team a number of times to help them learn web migration best practices. From those meetings, I created a web hub of resources to help them craft new language and guide the process.

  • Conducted intake sessions with a variety of stakeholders
  • Performed a content audit
  • Defined information architecture and a content plan
  • Created messaging and voice recommendations
  • Consulted on CMS strategy
  • Provided team training on web writing, IA, web migration strategies, and content loading
Our project felt very overwhelming when we first started. I was afraid we’d get to the end and realize we missed something huge. Now, I don’t have that fear. When Kelsey came into the picture, it started to feel manageable. She was so organized and clear in her communication. It was great!
— Stephanie Williams, Mill City Church


Tim Munkeby

Tim Munkeby is a local author who wanted make usability improvements and move his website to a responsive design. I partnered with him to make it happen.

  • Planned site architecture
  • Selected a technology and design template
  • Coordinated graphics
  • Migrated content
  • Transferred domain and implemented redirects